How to Compile Technical SEO Tasks

Better content is very necessary, but the technical SEO is foundation that supports it. Even better content needs struggles to crawled successfully in google console otherwise suffering issue and feel poor indexing.

Without a better SEO pages will not be indexed and it causes crawled issue which means organic wont be reached on our site.

The Issue?

Technical Seo feels like no mans land. Its marketing team did not understand the meta tags and server codes, While engineering team does not meet criteria because website functions QA test pass.

As the SEO, you stuck in the middle and feel bad experience and responsible for creating a SEO roadmap. Your plans quickly make SEO tasks otherwise you risk losing support.

Set Your Goal and Bench Marks

Many technical SEO makes big mistakes in technical seo audit and fixing their parts. They are failed understand the business goals SEO KPIs that are aligned with them. They also set a benchmark for both current state and desired outcome 12 or 6 .

Without bench marks goal progress must be difficult to prove, and making your work looks like it never ends. with future benchmark the engineering team done their jobs in time when they achieve big enough.

Make your prioritization matrix

Eisenhower matrix:
ICE scoring model:
PIF framework:
RICE scoring model:
Cost-benefit analysis matrix:

System issue

If the answer is no so ready yourself for big goal. System issue generally addressed the error page that make the leadership level, which means securing higher risks.

Basically, this means either the CMS provider must prioritize fixing this, or we should shift to another CMS. For me, as an SEO, that’s mean we lost the battle.

Can I handle this on my own?

Many times some experts have do their seo tasks by himself but they not prioritize by second team. These tasks might include fixing redirects or broken links, updating meta titles and descriptions or optimizing image alt tags. While some of these can be automated with scripts, it’s sometimes faster to manually address them rather than waiting on an automated solution that may take much longer to implement.

Or its your mixture think. For example, my team has updated 9,000 alt tags, writing first manually everything in English, translating them with AI and implementing them in bulk with a script.

Is it a site-Immense issue?

Fixing one problem that solves several issues at once is ideal. It can help you decide which tasks to handle first.

For example: This might involve fixing a broken link in the footer, reducing heavy JavaScript that loads on every page, or updating meta tag templates that affect many pages. Basically, it covers anything that impacts the whole website or page templates.

Is it on revenue-generating pages or will the fix drive revenue?

Technical SEO fixes don’t always lead to an immediate increase in revenue, so it can be challenging to see the immediate benefits.

For instance, fixing a broken “Contact Us” or demo page is likely more crucial for revenue than fixing a broken blog post. Similarly, optimizing meta tags for product pages tends to have a more direct impact on sales compared to optimizing meta tags for an eBook page.

The main takeaway is to understand the different sections of your website—identify which pages are geared towards conversions and which are focused on raising awareness. Especially in the early stages, it’s a good idea to check tools like Google Search Console, Google Analytics, or your company’s analytics platform to assess whether a fix could potentially boost revenue.

Will it have a bad impact?

This one and the next two are self-explanatory. You will often rely on your best knowledge and gut feeling.

But usually, if you fix a side-wide issue or an issue related to revenue, you can say with greater confidence that the impact will also be high.

effort low?

I usually break this one down by time:

Anything up to two hours can be considered low effort.
Between three and five hours is a medium one.
Everything above will require more effort and resources.

The logic behind this is that we work on a weekly sprint basis, meaning 40 working hours.

In reality, after spending some time in meetings, answering emails or messages, you can consider yourself lucky if you have 25-30 working hours. A 7-hour project is – more than 20% of your time in the week. Usually, these projects are prolonged in a couple of weeks.

The hours should be adjusted based on your situation. If, for example, you are a contractor and have limited time for communication, you can increase the limits.

If the task will require external help from other teams, try to understand the amount of effort they will need to invest and consider.

For example, detecting the issue and collecting all related information may take three hours, but for the engineering team, it could easily mean five working days, especially during the QA phase.

Is it Fast?

I love this one, as it is so tricky to evaluate correctly. People often mix it with impact, but not everything that will have a big impact is urgent.

Example: If you notice a sudden spike in 404 errors, it’s likely an urgent issue. However, if your site has had the same 500 broken pages for months without new developments, urgency might not apply.

A custom multi-column prioritization matrix for technical SEO tasks

Multi-column prioritization matrix: Template

As a result, my multi-column prioritization matrix is structured with drop-down options for each column.

Each drop-down includes three options:

Yes
No
Don’t know (for cases where the answer is unclear or not strictly yes/no).

In all cells with a drop-down, there is also conditional formatting, which, in my case, adjusts the cell color based on the selected value.

This step is needed as, thanks to the cell color, I can automatically count the cells with concrete value. Unfortunately, the “Countif” formula doesn’t work with dropdowns.

To count the cells with concrete color, you will need to use the following script:

function countByColor(range, color) {
  var sheet = SpreadsheetApp.getActiveSpreadsheet();
  var range = sheet.getRange(range);
  var values = range.getBackgrounds();
  var count = 0;


  for (var i = 0; i < values.length; i++) {
    for (var j = 0; j < values[i].length; j++) {
      if (values[i][j] == color) {
        count++;
      }
    }
  }
 return count;
}

Place the code in **Extensions > Apps Script and use the new formula `=countByColor(“A:A”, “#ff0000”)`, where you just need to adjust the color code.To set priorities, I give 1 point for each “Yes” and 0.5 for every “Don’t know.”This custom prioritization system might seem complicated at first, but with practice, it will become second nature. Eventually, you might not even need to use Google Sheets to manage it.If you’re working on a smaller site or are short on time, focus on these three main areas:- Site-wide issues you can fix on your own.

– Tasks that have a big impact but require little effort.

– Revenue-related tasks.But remember, setting priorities is just the beginning.Take on a project management roleFixing technical issues can be difficult and often requires help from other teams. Here are three simple strategies to help you succeed:Break down large tasks into smaller ones.

Start by breaking big technical tasks into smaller, manageable pieces. For example, if you have a rendering issue across multiple widgets on your website, sending the whole project to the engineering team all at once might delay it for months because each widget needs individual attention.Instead, present the project as a whole but suggest a phased approach. For instance,

if there are 10 widgets, start with the most important one, “X.” This way, the team can tackle the most critical issue first, making the overall workload easier to handle.Get everyone involved.Here’s a real-life example: Before I went on maternity leave, I was leading a project to switch our website from HTTP to HTTPS. Unfortunately, the project wasn’t finished before I left, and shortly after, the entire SEO team left the company.

When I returned from maternity leave, the project was still incomplete.The problem was that only our team understood the details and why it was so important. Staying on HTTP would hurt our organic rankings, and users would see a “This website is unsafe” message, negatively affecting our traffic and conversions.The lesson? Make sure everyone is involved from the start. Share all relevant information, provide clear examples, and link to external resources that explain the issue.

The better informed other teams are, the more support you’ll have to move the project forward.Balance technical SEO with other SEO tasks.Focusing on technical SEO is essential, but without a clear direction, it’s like having an airplane without a pilot. It may be well-built, but it won’t get you anywhere.Don’t ignore other important aspects of SEO if you want to make a real impact.

On-page optimization, competitive analysis, topic research, and more all need to work together. Your SEO strategy needs attention in all these areas to truly succeed. Keep monitoring and adaptingPrioritizing technical SEO tasks is just the first step. To keep and grow your SEO success, you need to continuously monitor your efforts and be ready to adapt.

Regularly review your KPIs and evaluate how your technical changes are impacting results. This will help you see what’s working and where further adjustments are needed.SEO is an ongoing process—algorithms change, your company and competitors evolve, and new technical challenges arise. Keep monitoring and adapting because SEO success is not a one-time achievement but a continuous journey.

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